Cat Food Brand Identity & Packaging
Client
Mewsli
Year
2025
MEWSLI "WHAT'S YOUR CAT'S JOB" DRY FOOD LINE
was developed to bring a fresh, engaging approach to pet nutrition by aligning each formula with a distinct profession. This concept not only makes product selection intuitive but also creates an emotional connection between cat owners and their pets.
Mewsli stands out in the premium pet food market by integrating storytelling and functionality into its branding. Each variant reflects a cat’s lifestyle and nutritional needs:
Singer – A dental health formula with unique kibble texture for strong teeth and gums.
Dancer – A weight management formula designed for cats who need to maintain a healthy body condition.
Athlete – High-protein, energy-packed food for active, high-performance felines.
Student – Balanced nutrition tailored for growing kittens, enriched with DHA for cognitive development.
Primary logo
logomark
This campaign transforms everyday cat food into a personality-driven experience. By leveraging humor, relatability, and targeted nutritional benefits, Mewsli fosters stronger brand recognition and customer loyalty.
Through this bold, modern, and category-defining approach, Mewsli doesn't just sell food—it tells a story, making every cat the star of its own profession.