Amazon store
Client
SmoothPrep
Year
2025
SmoothPrep is a reseller of professional flooring and epoxy supplies on Amazon. The project involved developing a complete brand identity, Amazon product thumbnails, and product photography.
The brand’s tone of voice was designed to be clear, professional, and approachable — appealing to a broad audience that includes flooring professionals, small contractors, and DIY enthusiasts working on personal garage or renovation projects.
I began by crafting a brand identity system aligned with SmoothPrep’s current business goals while also setting the foundation for long-term scalability. The goal was to create a visual and verbal language flexible enough to evolve with the brand — whether it expands into new product categories, partners with manufacturers, or develops its own product line in the future.
Primary logo
Secondary logo
Logomark
Product photos
Amazon thumbnails
By leading the branding, product photography, and Amazon thumbnail design, I delivered a cohesive presence for SmoothPrep that communicates trust and professionalism. New identity system is flexible, recognizable, and ready to evolve with the brand’s ambitions.